Tanara Mallory: Queen of Sarcastic Kitchen Commentary
In the heart of Philadelphia, where the hum of grocery carts and the scent of simmering sauces fill the air, Tanara Mallory was born—now better known across TikTok and YouTube as @tanaradoublechocolate. She is a voice for the kitchen weirdos, the social media chefs who throw together the wildest concoctions, and she meets them with wit, sarcasm, and a steady eye.
A Rise From Everyday to Internet Spotlight
Mallory’s internet journey doesn’t taste of overnight fame. She worked as a production cook at a supermarket, quietly chopping, stirring, and keeping things moving. But somewhere between shifts, she found a voice that couldn’t be simmered down. On TikTok, she began reacting to the most bizarre, cringe-inducing “food hack” videos—casseroles made with raw meat, macaroni balls, experimental desserts — and her dry, sarcastic commentary struck a chord.
Her signature phrase, “Everybody’s so creative,” became her hallmark: a gentle roast, a knowing laugh, and a little side-eye wrapped in kindness. Viewers recognized themselves—or someone they knew—in her reactions, and they followed in droves.
The Persona of DoubleChocolate
Though she laughs, Tanara isn’t a comedian by traditional measure. She has said publicly that she doesn’t have stand-up experience; rather, what she does is “freestyle raw comedy.” She doesn’t script her reactions. Instead, she watches a video a couple of times, records, and lets her real thoughts fly. That spontaneity—that feeling of “what you’re hearing is what I’m thinking”—is part of her power.
She describes her on-camera persona as a turned-up version of herself: part Tanara, part “Kiki,” a character who’s part neighbor, part wise aunt, part voice of reason sprinkled with spice.
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Life Beyond the Screen
By day, she’s grounded in the real world: mother of three daughters, working in the food industry, living in West Oak Lane in Philly.
She first opened TikTok during her recovery from surgery—a time when she was at home, healing, and her daughter suggested she try making videos. That suggestion sparked a second act.
Her rise has been slow-burning but steady: she’s amassed 3.4 million+ TikTok followers, according to multiple sources.
She also reaches hundreds of thousands on Instagram, where her handle @imtanaramallory shows a quieter, more personal side.
Fame, Struggle, and the Cost of Virality
For all the virality, the money hasn’t always followed as easily. Despite millions of views and tens of millions of likes, Tanara has spoken candidly about how her TikTok earnings “at best cover gas and groceries.”
Inquirer.com
Her voice has been stitched into thousands of other people’s videos—sometimes with credit, sometimes not—and she’s been forced to reckon with how creators, especially Black creators, are often underpaid for cultural labor.
She’s not just reacting creatively; she’s also building a brand. Through a student-led lab at Rowan University (Creatives 230), she’s working on a merch line centered on her catchphrase, “Everybody’s so creative.”
Rowan University
And she’s exploring legal protections, too: trademarks for her signature lines and a path toward turning this internet gig into sustainable work.
Age, Earnings & Public Stats
Age: According to public profiles, Tanara Mallory was born on March 14, 1976, making her 49 years old (as of 2025).
Net Worth / Earnings:
Her estimated monthly TikTok earnings are around US$708–$970, per HypeAuditor.
On Instagram, her estimated monthly income is about US$6,700–$9,200, according to HypeAuditor.
That said, she has said in interviews that her social media earnings remain modest, and her online persona isn’t yet translating into huge revenue.
Height / Weight: I found no reliable public data on her height or weight — she has not publicly disclosed these, and reputable sources don’t report them.
Why Her Voice Matters
Tanara Mallory is more than a viral joke—she’s a mirror. She reflects the absurdity of internet cooking videos, the feeling of seeing something so wild and thinking, “This is exactly what I was hoping not to see.” Her commentary is sharp but not cruel, honest but not cruel—a voice that laughs and shakes its head and invites us all to do the same.
In a world of fast content and fleeting trends, she has created something steady—a personality, a brand, a safe space to say, “Yes, that’s ridiculous. Yes, I see you. But also … put that casserole down.”
